Illustration & Packaging

Flagstone Wine Label Redesign

Where indulgence meets artistry

About This Project

This project forms part of a conceptual rebrand for Flagstone Wines, centered around myth-inspired storytelling and immersive experiential design. My primary responsibility was leading the illustration and label redesign, developing a visual language that merges classical mythology with contemporary elegance. The goal was to highlight Flagstone’s narrative-driven philosophy through symbolic, detailed artwork that appeals to younger wine consumers.
Three original label illustrations were produced, each inspired by a different mythological figure and tailored to reflect the character and profile of each wine. The process involved exploring composition, symbolism, and texture, as well as experimenting with debossing and gold-foil-influenced elements to ensure the labels communicated premium quality and story depth.
My role naturally evolved into guiding the aesthetic direction for the label series, ensuring consistent tone, detail, and brand storytelling across all visual decisions.
Client
Flagstone Wine
Date
August 2024
Role
As part of an interdisciplinary student team — Creative Lead
Illustration

Country Tarot Cards

Fortune in a cowboy hat

About This Project

This project presents a contemporary reinterpretation of three traditional tarot cards—The Lovers, Death, and The Hanged Man—through the lens of country-music aesthetics. Originally developed as coloured-pencil illustrations during my first year, the cards were inspired by the storytelling traditions, symbolism, and emotional depth found in classic Americana culture. The redesign builds on that foundation, maturing the concept into a refined visual language that blends mysticism, folklore, and rustic Western identity.
The project explores how genre influences symbolic meaning and visual tone. Traditional tarot themes of fate, surrender, transformation, and emotional duality are translated through motifs connected to the country narrative—rope, stars, desert iconography, and cowboy hats. The process focused on evolving literal early-stage illustrations into more intentional symbolic compositions, enhancing the emotional resonance and spiritual undertones while preserving the charm and grit of the original concept.
Final deliverables include three digitally illustrated tarot cards—the three redesigned major arcana cards—accompanied by symbolic studies, and a comparative analysis. The resulting collection captures the poetic spirit of tarot while honouring the raw storytelling style of country music, offering a visually cohesive and concept-driven set that bridges tradition, genre interpretation, and personal artistic growth.
Client
Personal Development
Date
August 2023 - October 2025
Role
Illustration
Campaign Design

Hollow Herd — SPCA CAMPAIGN

Because They Don't Get A Retirement

About This Project

The Hollow Herd campaign is a farm-animal welfare initiative developed for the SPCA, focused on addressing the growing issue of livestock abandonment in rural South Africa. The campaign confronts the emotional and ethical weight of animals left behind when farmers can no longer care for them—particularly workhorses. Rather than using shock tactics or graphic imagery, the concept humanises the issue through absence, highlighting the silent suffering and emotional impact behind neglected farm animals.
The creative direction centres on haunting negative-space illustration, where animals are depicted only as silhouettes carved out of farm landscapes—suggesting spirits, loss, and the memory of presence. Weathered textures and muted rural tones reflect the harsh realities of farm life, while the “hollow” forms represent both the physical absence of animals and the emotional void left when ethical responsibility breaks down. Key messaging reinforces accountability and empathy, grounding the visuals in real-world agricultural pressures and moral choices.
Campaign executions include illustrated posters and social content, auction-house installations where empty silhouettes replace livestock, magazine spreads, and emotional storytelling designed to resonate with farmers, families, and rural communities. Each touchpoint aims to spark reflection, encourage humane solutions, and inspire support for SPCA intervention and rehabilitation programs. The final outcome balances advocacy and empathy, creating a visually striking and ethically grounded campaign that treats farm animals not as forgotten labour, but as lives deserving dignity and care.
Client
SPCA
Date
March 2025
Role
Illustration & Packaging Design
Campaign Design

Nando's Anti-Ai Campaign

Don't Let It Cook The Whole Menu

About This Project

This project was developed in response to a brief challenging designers to create for social change by addressing a “wicked problem” in partnership with a South African brand. The chosen issue explored the growing encroachment of generative AI on the creative industry — a rising concern among artists and designers fearing replacement by machine learning.
Partnering with Nando’s, a brand known for its humour, social commentary, and long-standing support of local artistry, the campaign titled “Don’t Let It Cook the Whole Menu” aimed to spark conversation around the irreplaceable value of human creativity. The concept used Nando’s signature tone to approach a serious issue, positioning artists not in opposition to AI, but as the authentic soul behind creative work.
The integrated campaign unfolded across four key touchpoints: a microsite introducing the initiative and hosting a design competition, a set of in-store menus contrasting AI-generated and human-created designs, limited-edition print materials such as sketchbooks, posters, and T-shirts, and finally, a hand-illustrated mural celebrating collaboration, creativity, and community. Together, these elements reinforced Nando’s reputation as a brand that stands for originality, human expression, and cultural connection in the age of AI.
Client
Nando's
Date
October 2024
Role
Campaign Design & Strategy
Branding & Strategy

ShePowHer Brand Redesign

Raise A Cup

About This Project

This project focuses on the rebranding and strategic redesign of ShePowHer, a South African menstrual cup manufacturer committed to ending period poverty and breaking taboos surrounding menstruation. Originally developed as part of an interdisciplinary group assignment, the project was revisited and reworked individually to refine the brand’s visual identity, strategy, and communication. The goal was to strengthen ShePowHer’s positioning as an empowering, sustainable, and inclusive brand that educates, uplifts, and connects with menstruating individuals, NGOs, and corporate partners.
The redesign established a cohesive, confident visual language centred on empowerment and accessibility. A refined colour palette of mint green, ivory, and black conveyed health, freshness, and strength, while new brand assets — including posters, educational materials, a modernised website, social templates, and a modular event booth — created a unified ecosystem. Messaging centred around the campaign concept “Raise a Cup”, connecting empowerment and sustainability through both visual and verbal storytelling. Educational resources such as worksheets, community posters, and outreach materials helped bridge cultural and informational gaps, supporting ShePowHer’s social mission.
Client
ShePowHer
Date
October 2024
Role
Brand Strategist & Designer
Branding & Communication

Visi: Intergenerational Brand Redesign

See Well. Live Well.

About This Project

This interdisciplinary project was developed in collaboration with Ophthalmica, a South African pharmaceutical company, to help launch their sub-brand Visi into the mass retail market. The challenge was to transform Visi from a clinically trusted but publicly unknown ophthalmic brand into a warm, approachable, and family-friendly household name. The project required balancing medical credibility with emotional resonance — making the brand relatable to everyday South African consumers while retaining its scientific authority.
The proposed rebrand positioned Visi as a caring, dependable household companion rather than a sterile medical product. Drawing from South Africa’s culture of humour and nostalgia, the visual identity blended trust and warmth through a fresh colour palette, rounded typography, and familiar hand-drawn illustrations.
My contributions focused on translating this identity into tangible touchpoints — including in-store wayfinding, packaging, billboards, and print materials that maintained visual cohesion across every consumer interaction. These designs created a clear, approachable communication system that helped bridge the gap between science and the human experience.
Client
Visi — Southern Medical
Date
September - October 2025
Role
As part of an interdisciplinary student team — Communication Designer
Illustration & Editorial Design

Ready to Roar: My Safari Guide to Daily Routines

An illustrated adventure through the daily lives of safari animals.

About This Project

Ready to Roar is a wordless children’s picture book created as part of an introductory illustration module. The brief challenged students to interpret the theme of “daily routines” using traditional media, encouraging storytelling through imagery alone.
Set against the warm backdrop of an African safari, the book follows various animals as they go about their day — from brushing manes and splashing in the watering hole to winding down under the sunset. Each page captures a different routine in a playful, expressive style meant to spark curiosity and imagination in young readers.
The project aimed to explore how visual sequencing, character expression, and environmental storytelling can communicate narrative and emotion without relying on words. Through this, Ready to Roar celebrates rhythm, routine, and the universal language of daily life.
Client
Personal Development
Date
August 2023
Role
Illustration & Concept Development